Internet marketing is like a big powerful tree with branches like social media marketing, SEO, email marketing, and many more. These constitute the various channels that a company can use to market itself to customers. Among these channels, one of the most consistent growth channels is e-commerce. It started as a sales channel in 1984, long before Facebook, Amazon, and Google came into the world. Besides, it has been growing at a rate of 20% every year. That’s why each digital marketing agency in Dubai cares about developing e-commerce apps.
How to Increase Your Online Sales?
Create an Ecommerce-friendly Website
It is a must to have a transaction-friendly website that can care for customer demand, payment gateways, and shipping services. In addition, the availability of eCommerce-based website platforms like Shopify and Bigcommerce has made it easier than ever to have an online store that handles everything. It is also important to have creative designs that highlight the advantages of this eCommerce store.
Tracking Customer Behavior in Real-Time
This data will find the things you need to get the top eCommerce marketing ideas for your online store. Once you start monitoring, tracking, and observing consumer behavior patterns on your website, you can adjust what you sell and how you sell it.
Customer Journey Map
Features like sorting out popular orders, filtering traffic sources, and segmenting best-value customers in real-time are just some of the data that will give a huge boost to your marketing and advertising efforts. This data can then be used effectively in email marketing campaigns.
Create Targeted Connections
Another effective eCommerce marketing idea is to create email templates that target data from your online eCommerce store. Once this popular tactic targets site visitors who have added an item to their cart, you can send them quick emails with a discount to encourage them to complete the transaction they forgot.
Selling via Social Media
Often referred to as social selling, it is a growing trend that brands build trust with users within a more comfortable atmosphere first and then convince them to buy their products. The many social platforms available today allow you to connect your online store and sell to consumers in a social environment without a lot of advertising.
We all know how important verbal words are when purchasing, whether in a local store or online. In fact, 92% of purchase decisions are made after a positive verbal recommendation from either family members, friends, or previous buyers.
Google Display Ads
Google Ads platform and deep learning algorithms allow advertisers to mark website visitors and follow them through their online journey. Then banner ads or ads for your brand/product are shown on future websites they visit. All this is done to keep your brand on top of your interests at all times.
Websites have allowed marketers to create content specific to their target audience and change it as frequently as they want. Content marketing is something businesses must adopt to communicate with their customers so that they understand better. Think of using colloquial language, viral trends, or trending videos.
Test Products that are Already Sold
The needs of consumers change, and so do their search preferences. As a business owner, it is your duty to provide your customers with products that meet their changing needs.